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Thanks to a flexible, on-demand work environment, more and more professionals are taking the plunge and starting a freelancing career, but it’s all too easy to fade into the noise. One of the most important ways to stand apart from the crowd is to have your own business website.
Here are a few reasons why you need a website for your freelance business:
1. It’s the face of your business
Your website serves as a canvas for your best work. Literally speaking, a website is what showcases your experience and skills in your niche. Don’t let potential customers wait to see samples of your work. Direct them to your website and let it do the talking. Showcase all the services you have to offer, and include glowing testimonials from happy clients. These act as a guarantee of the quality of your services.
2. It’s the best way to brand yourself
Brand your services with a website and establish credibility in the industry. It’s the best way to attract customers to your freelancing business. With the freelancing population expected to make up 50% of the total workforce in the US by 2020, a compelling business website can catch eyes and set you apart from the crowd.
3. It establishes credibility
There isn’t anything more valuable in digital marketing than credibility. Having a website can do wonders for business growth, because every action you take on your website will strengthen your online presence. This will help you earn the trust of customers, giving potential clients more confidence in hiring you.
4. It’s your online base
Having a strong presence on the leading social networks is crucial to expand your reach in any industry. But many freelancers end up abandoning their website and focusing on their social presence alone. This isn’t the best step forward. Remember, other sites may come and go, and you have no control over them. You need a solid online base that’s completely yours.
5. It establishes your authority
Your website can help you establish yourself as an expert in the industry by serving as a platform to demonstrate your knowledge. Share your ideas, experiences, and expertise in blog posts and show the world that you are a power to be reckoned with in your industry. Building authority like this gives your target audience the confidence to connect with you to find solutions to their problems. And the more in-demand you are, the more you can charge for your services.
6. It’s just professional
A website with a clean and minimalist design can add depth and value to your freelancing services, not to mention a sense of professionalism. Too many freelancers never bother building a website and miss out on this benefit. Use your website to show you’re a serious professional, not a part-time moonlighter. Then, convince clients to pay more for the value you promise to provide for their business.
7. It can bring your portfolio to life
In the freelancing world, you can improve your chances of winning projects by driving clients to your website. More often than not, clients ask for live links of your work. There is no better way to showcase your talent than your own website. So the next time you send out your cover letter to clients, don’t forget to reference your portfolio website so clients know who you are and what they can expect from you.
8. You can use it to connect with referrals
Your freelance website is the anchor that connects you with word-of-mouth and social media referrals, bringing in new business from other platforms. Referrals from social networks, such as Facebook, Twitter, LinkedIn, and Pinterest, can go to your website to learn more about and directly engage with you. Any marketing campaign will drive people to your site, making your campaigns even more effective.
9. It’s a money-making opportunity
Bringing in more traffic is only one way you can benefit from a busy website or blog. It can also become an additional source of income, opening up a consistent stream of revenue. Since you have full control over your website and blog, you should leverage its features and capabilities to empower your business.